How to send a gift to Morocco from abroad

Steps 1 and 2: choose the gift and the delivery city

Start with the person, not the catalogue. A mum who hosts a lot will love a box of chocolates to share with guests; a younger sister at university may prefer a perfume or a piece of jewellery; a colleague, an elegant plant. On Aimer, products come from Moroccan vendors and boutiques, many of them handmade, so you are giving something local and chosen with taste.

• Check the city: we deliver in Casablanca and across Morocco, but some delicate items (cakes, fresh flowers) are offered by local boutiques. Set the city before you choose.
• Think about the occasion: a bouquet for a wedding anniversary, a gift box for Eid, a baby gift for the sbou3 naming celebration.
• Not sure? Browse our gift selection, sorted by recipient.

Step 3: pay by bank card, not cash on delivery

This is the single most important point when gifting from abroad. Aimer accepts online payment by bank card through the secure CMI platform, as well as cash on delivery. But if you choose cash on delivery, the recipient will have to pay when the gift arrives, and the surprise falls flat.

So pay by card when you place the order. Prices are shown in Moroccan dirhams (MAD), and your bank converts the amount into your own currency automatically. Just make sure your card is enabled for international online payments.

Step 4: the address, or the gift link if you don't have it

In Morocco, a precise address saves the courier a great deal of time: neighbourhood, street, building number, floor, plus a landmark ("opposite the pharmacy", "next to the mosque"). Always add a reachable Moroccan phone number.

Don't have the exact address, or want to keep the contents a surprise? Use the gift link: you pay for the gift, then send a link to the recipient, by WhatsApp for instance, and they fill in their own address. Perfect for a friend who has just moved to Tangier or a cousin whose neighbourhood is all you know.

Step 5: choose the delivery date and time slot

When you confirm the order, you choose a date and a time slot. A few tips from experience:

• Plan ahead for big dates: the eve of Eid, Valentine's Day and Mother's Day in May are busy periods. Order a few days in advance.
• During Ramadan, pick a daytime slot rather than the hour of ftour, when everyone is gathered at the table.
• Office or home? Delivery at work creates a lovely moment in front of colleagues; at home it feels more intimate. Choose according to the recipient's personality.

Step 6: the written message and the video message

When you are far away, the message matters as much as the gift. Add a personal note to the card: a few sincere lines beat a long formula. A touch of darija ("tbarkellah 3lik", "mabrouk") often raises a smile.

To go further, record a video message. The recipient scans the QR code printed on the card and sees you wishing them a happy birthday, as if you were in the room. For a grandmother who hasn't seen you since the summer, this is often the most moving part of the gift.

And if the whole family abroad wants to take part, start a group gift: everyone chips in online for one beautiful present.

Mistakes to avoid when gifting from a distance

• Choosing cash on delivery: the recipient would end up paying for their own gift.
• Forgetting the phone number: without a reachable contact, delivery gets complicated.
• Ordering the night before a holiday: plan ahead, especially before Eid or Mother's Day.
• Sending flowers to someone who is travelling: check discreetly that they will be home, or use the gift link.
• Skimping on the message: it is what turns a parcel into a real gesture.

For more ideas, start from the Aimer home page.