Privacy Policy

AIMER DATA PRIVACY AND COOKIE POLICY 

At Aimer, we hold your privacy in the highest regard and are dedicated to safeguarding your personal data. This comprehensive Data Privacy and Cookie Policy elucidates the manner in which we manage and protect your personal information when you engage with our platforms (Website and Application) from Morocco. This policy aims to provide transparency regarding your privacy rights and the legal mechanisms in place to ensure the security of your data.

Integration with Terms and Conditions

This Privacy Policy is an inseparable component of our Terms and Conditions. By accepting these Terms, you explicitly acknowledge and consent to the stipulations outlined in this Privacy Policy. Your utilization of the Service on any platform signifies your explicit consent to the collection and utilization of information as per the protocols established in this Privacy Policy.

Objectives of the Privacy Policy

This privacy policy is formulated to furnish you with detailed insights into how Aimer collects and processes your personal data during your interaction with our platforms in Morocco. It encompasses data obtained during product or service purchases from Aimer. It is imperative to read this privacy policy alongside any other policies provided on specific occasions when collecting or processing personal data to ensure a comprehensive understanding of the processes governing your data.

Categories of Data Collected

We diligently collect, use, store, and transfer various categories of personal data for the sole purpose of enhancing your experience with our platforms. These categories include:

• Identity Data: This incorporates first name, last name, username, marital status, title, date of birth, and gender.
• Contact Data: Encompasses billing address, delivery address, email address, and telephone numbers.
• Financial Data: Pertains to bank account and payment card details.
• Transaction Data: Encompasses details about payments and products/services purchased.
• Technical Data: Includes IP address, login data, browser type, device information, and location.
• Profile Data: Encompasses your username, password, purchases, orders, interests, preferences, and survey responses.
• Usage Data: Involves information about how you use our platforms, products, and services.
• Marketing and Communications Data: Covers your preferences for receiving marketing and communication.

We do not collect Special Categories of Personal Data or information about criminal convictions and offences.

Data Collection Methods

We employ direct interactions, automated technologies, and cookies to collect data. Direct interactions occur when you provide information through forms or correspond with us. Automated technologies, such as cookies, are utilized to collect Technical Data as you interact with our platforms.

Personal Contact Information

Aimer may collect Personally Identifiable Information (PII) from users in Morocco, including first and last names, street address, phone number, email address, and GPS location. This information is utilized to create user accounts, communicate about Aimer services, offer additional services, promotions, and charge for purchases made through Aimer.

In addition, Aimer may collect information about past orders, customer service inquiries, platform feedback, promotions, and certain social networking preferences. Web analytics software is used to track and analyze traffic, with statistics shared without including PII.

Non-Personally Identifiable Information (Non-PII)

Non-PII, aggregated information, and demographic data that do not reveal specific identities may be collected. This includes MAC address, computer type, screen resolution, OS version, Internet browser, location, gender, and date of birth. IP Addresses are collected for standard Internet practices, with information logged in server files.

Navigation and Clickstream Data

As you browse Aimer's website, navigational and clickstream data are gathered to understand user behavior and improve the user experience. This information, devoid of personal identity, is used to support and analyze purchases, comply with legal requirements, and serve specialized or relevant advertising content.

Purpose of Data Utilization

Personal data is utilized only when legally allowed, including:

• To Perform Contractual Obligations: Ensuring the fulfillment of contractual agreements with users.
• For Legitimate Interests: Balancing user and organizational rights to achieve mutually beneficial outcomes.
• To Comply with Legal Obligations: Adhering to legal requirements applicable to our operations.

We generally do not rely on consent, except for third-party marketing communications.

Protection of Personal Information

Aimer employs secure pages, encryption, and various technical and administrative measures to protect PII. However, no data transmission over the Internet is guaranteed 100% secure. Servers use Secure Sockets Layer (SSL) and encryption technology.

Data Storage Duration

Personal data is retained for a duration reasonably necessary to fulfill the purposes for which it was collected. This includes considerations of legal, regulatory, and operational requirements. Anonymized data may be used indefinitely for research or statistical purposes.

Cookie Policy

Cookies, small data files, are used primarily to recognize prior customers, users, or registered members and provide specific features. Navigational and clickstream data are collected to analyze purchases, improve platform use, and serve advertising content. Users can manage cookie settings but note that disabling cookies may affect platform accessibility.

Advertisements

Advertisements for Aimer's products and services may appear on third-party websites based on previously collected online behavior data. Aimer does not control third-party websites, and any information collected is anonymous.

Marketing

Aimer may send marketing communications based on user consent. Users can unsubscribe or modify communication preferences through account settings. Personal information is not sold or rented to third parties for marketing without explicit consent.

Account Deletion, Data Deletion, and User Rights

Users can delete their account, and all processed data is automatically erased. Rights under data protection laws include access, rectification, erasure, withdrawal of consent, objection to processing, and data transfer. Aimer may request specific information for identity verification.

Data Security

Aimer employs organizational, technical, and administrative measures for data security. While reasonable efforts are made to safeguard information, no transmission over the Internet is guaranteed secure.

Changes to Policy

Aimer reserves the right to update or modify the policy at any time without prior notice. Users should review the policy periodically. Continued use of the platforms after changes indicates agreement to the revised policy.

This policy was last updated on the date indicated at the top of this page.